You could potentially integrate voice into a digital marketing campaign, as part of your marketing funnel, segmenting your audience in all manner of useful ways. Voice search is used most widely by affluent, highly-educated consumers. Voice is also highly useful for segmenting your audience. Neglecting voice is like leaving money on the table, not to mention potentially alienating your audience. 50% of consumers report making a purchase using voice search in the last year. Voice search is becoming an essential component of eCommerce, as well. 41% of adults report using voice search on a daily basis. Voice search is becoming increasingly prevalent as the years tick on, as increasing amounts of users access the Internet via mobile devices and with the help of voice assistants like Alexa.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |